ProfPilot
ProfPilot
A hands-on, creative experience where you lead a rebrand of a real startup scenario. You'll explore how words, visuals, and strategy rebuild trust — and how brand thinking connects every part of a company.
Step into the role of a Brand Manager at JobHunter.ai, a startup shifting from B2B to B2C. You'll define the story, lead creative discussions, and shape how users feel about the brand.
Three days of immersive brand strategy with real decisions and creative challenges.
Read user feedback, spot confusion, and find the emotional gap in the current brand positioning.
Work with design and product to build a new narrative and tagline for the B2C launch.
Present your rebrand idea to the team — positioning, tone, and message included.
Perfect for anyone curious about brand strategy and creative marketing.
Exploring strategy beyond ads and campaigns
Testing their storytelling and positioning skills
Curious about the business side of brand and strategy
Anyone who loves connecting meaning, visuals, and emotion
Experience the depth and creativity of brand strategy through immersive storytelling.
With Alex (mentor), Mike (PM), and Sarah (HR Lead)
With instant team feedback and real consequences
A rebranding brief, tone-of-voice exercise, and tagline challenge
Template to summarize your positioning and strategy
Optional reflection on emotional intelligence in brand work
3 sessions × 45–60 minutes. Flexible pacing.
Beginner-friendly. No marketing degree required.
Interactive scenarios, brand case files, mentor chat, and final pitch feedback.
Experience what it's like to lead a brand transformation, connect strategy with creativity, and shape how people feel about a company.
"The best brand strategists don't just create campaigns — they create meaning."